MYFRIENDBEN · NEW JERSEY
COMING SOON

New Jersey, your navigator
is on the way.

Finding a benefit is a moment. Getting it is a journey.

MyFriendBen is coming to New Jersey. Soon, families across the state will be able to answer a few questions in about six minutes, with no name and no Social Security number, and see the food, health, cash, child care and utility help they may qualify for.

✓ Free    ✓ 100% private    ✓ Available in your language

NEW JERSEY

Building it together with

We are building the New Jersey version of MyFriendBen together with the NJ 2-1-1 Partnership, the state’s front door for help, with support from the Geraldine R. Dodge Foundation. Every program is being reviewed with New Jersey partners before launch.

~6 min

to see everything you may qualify for

40+

benefits, tax credits & programs being built for New Jersey

8

states live nationwide

175K+

households served nationwide

MyFriendBen usage data, September 2026. Program list for New Jersey is in development with NJ 2-1-1.

BENEFITS IN NEW JERSEY

What New Jersey families will be able to find

We are mapping the programs New Jersey families rely on most into one short screener that checks eligibility, estimates what each program is worth to your household and shows you exactly where to apply. Available in English, Spanish and more.

Food

NJ SNAP, WIC and school meals

Health coverage

NJ FamilyCare (Medicaid and CHIP) and Get Covered NJ savings

Cash & tax credits

WorkFirst NJ, the NJ Earned Income Tax Credit and the Child Tax Credit

Child care

New Jersey Child Care Assistance and Head Start

Home energy & utilities

LIHEAP, the Universal Service Fund and utility discounts

Housing & more

Rental help, phone and internet discounts, and local programs

Not sure if you qualify? That is exactly what the screener is for. Most people who use MyFriendBen find at least one program they did not know about.

THE NAVIGATOR SYSTEM

What New Jersey can expect: no one navigates alone.

Finding a benefit is a moment. Getting it is a journey. In every state we serve, MyFriendBen walks with families from the first question to the application, and checks back in along the way.

1

SCREEN

Six private minutes reveal the New Jersey programs your family may qualify for, with no name, no Social Security number, in your language.

2

NAVIGATE

Benji, the AI navigator inside your results, explains each program, gathers what you need and walks the application through with you.

3

STAY CLOSE

Opt in to texts and MyFriendBen checks back in on renewals, reporting deadlines and new benefits you unlock along the way.

4

GET LOCAL HELP

When a person should take over, we connect you to 2-1-1 and trusted New Jersey organizations that can help in person.

MEET BENJI

A friend who knows the paperwork.

Benji

COMING WITH LAUNCH

Ask “am I really eligible?” and Benji explains the program in plain language, tells you what documents to gather and walks you through the application step by step, in your language, at your pace.

Benji is built for the moments that trip people up: work-requirement reporting, renewals and the forms that change from one year to the next.

2-1-1

Need help today? A person is one call away.

Until launch, New Jersey’s 2-1-1 is a phone call away. Dial 2-1-1 or visit nj211.org to reach a specialist who can connect you to help today.

VOICES

Don’t take our word for it.

“It felt as though it was holding my hand, telling me exactly where to tap.”

— Camila, MyFriendBen user, from the Urban Institute’s independent evaluation

PARTNER WITH US

Help launch MyFriendBen in New Jersey

We are looking for New Jersey agencies, health systems, schools and community organizations to be Day 1 partners: review the screener, train your staff before launch and be first to share it with the families you serve.

  • A free partner link that credits every screening to your organization
  • Live training for navigators, caseworkers and front-desk staff
  • A partner dashboard showing screenings, top programs found and how people find you
  • Monthly usage reports you can share with your board and funders

Who partners with MyFriendBen

2-1-1s

Navigators screen callers live and text results

Health systems

Social-needs screening at the point of care

Schools

Family liaisons screen alongside parents

Nonprofits

Intake, case management and outreach

Government

Front doors for state and county programs

Backed by believers, built with partners

…plus 211s, community organizations, health systems, state agencies and Code the Dream across the country.

COMING SOON

New Jersey, we’ll see you soon.

Want to know the moment MyFriendBen launches in New Jersey, or bring it to the families your organization serves? We would love to hear from you.

In your moments of need, we will be the navigator in your pocket.

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